One of KFC's latest advertisements is a commercial advertising its "wicked crunch box meal". The commercial features a fictional black metal band called "Hellvetica" performing live, the lead singer then swallows fire. The commercial then shows the lead singer at a KFC eating the "wicked crunch box meal" and saying "Oh man that is hot".
In 2007, the original, non-acronymic "Kentucky Fried Chicken" name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage.
Countries with KFC restaurants
Canada
In Quebec, KFC was officially rebranded as PFK (Poulet Frit Kentucky) in the late 1970s. In one scene of Dawn of the Dead, filmed in Ontario, this French logo is briefly visible (Canadian packages are billingual, this usually include brandings, if they differ).
In Quebec, KFC was officially rebranded as PFK (Poulet Frit Kentucky) in the late 1970s. In one scene of Dawn of the Dead, filmed in Ontario, this French logo is briefly visible (Canadian packages are billingual, this usually include brandings, if they differ).
China
KFC is known as 肯德基炸鸡 (pinyin: Kěn Dé Jī Zhà Jī) in China.
In 1987, it opened its first store in Qianmen Beijing, the capital of China. In 2007, it has over 1800 restaurants in 402 cities in all Mainland China's provinces other than Tibet. [25] From 2000 to 2005, it was selected as the "Best chain store brand." [26] KFC in China also serves other poultry in addition to chicken.[citation needed]
Germany
KFC restaurant in Munich at the "Euro-Industie-Park"
The first KFC locations opened in Germany in the 1960s thus making it one of the first European countries where KFC established itself. Currently, there are 55 locations in Germany, with most located in major cities (mostly Berlin, Cologne, Munich, Frankfurt, Hamburg to name a few), with at least 1 new location planned in Munich[27] . The new Dortmund location opened in April marking the end of a 3-year absence in that city. On May 13, 2008, KFC opened their largest restaurant worldwide in Munich at the "Euro-Industie-Park".[28]
KFC is known as 肯德基炸鸡 (pinyin: Kěn Dé Jī Zhà Jī) in China.
In 1987, it opened its first store in Qianmen Beijing, the capital of China. In 2007, it has over 1800 restaurants in 402 cities in all Mainland China's provinces other than Tibet. [25] From 2000 to 2005, it was selected as the "Best chain store brand." [26] KFC in China also serves other poultry in addition to chicken.[citation needed]
Germany
KFC restaurant in Munich at the "Euro-Industie-Park"
The first KFC locations opened in Germany in the 1960s thus making it one of the first European countries where KFC established itself. Currently, there are 55 locations in Germany, with most located in major cities (mostly Berlin, Cologne, Munich, Frankfurt, Hamburg to name a few), with at least 1 new location planned in Munich[27] . The new Dortmund location opened in April marking the end of a 3-year absence in that city. On May 13, 2008, KFC opened their largest restaurant worldwide in Munich at the "Euro-Industie-Park".[28]
India
In India, KFC has not established itself in any large way as opposed to another Yum! brand-name restaurant, Pizza Hut, which is prevalent in most Indian cities. It has outlets in Chandigarh,Pune, New Delhi, Mumbai, Bangalore and Kolkata. The success of the Mumbai restaurant led KFC to introduce the hot and spicy chicken flavour which is more acceptable to the Indian palate. More recently, KFC has opened outlets in Chennai, Tharamani and Mylapore.
A life-sized statue of Colonel Sanders (Ken Scott) [29] stands and greets customers outside a KFC in Tokyo, Japan.
In India, KFC has not established itself in any large way as opposed to another Yum! brand-name restaurant, Pizza Hut, which is prevalent in most Indian cities. It has outlets in Chandigarh,Pune, New Delhi, Mumbai, Bangalore and Kolkata. The success of the Mumbai restaurant led KFC to introduce the hot and spicy chicken flavour which is more acceptable to the Indian palate. More recently, KFC has opened outlets in Chennai, Tharamani and Mylapore.
A life-sized statue of Colonel Sanders (Ken Scott) [29] stands and greets customers outside a KFC in Tokyo, Japan.
JapanA life size statue of the Colonel stands in front of most stores in Japan. Fried chicken is an especially popular dish at Christmas time and on Christmas Eve many families, many of who have made reservations weeks in advance, have their traditional Christmas dinner of Kentucky Fried Chicken at home.[30]
Pakistan
KFC came to Pakistan in 1996 with the first branch opening in Karachi and later in Lahore. The Franchisee was a Pakistani owned and operated, Dubai-based company the Cupola Group, which owns licenses and its own restaurant throughout Pakistan and the middle-east. The company's creatives have been changed significantly over the years to promote a Pakistani image rather than an American one, after the invasion of Afghanistan and Iraq, which resulted in loss of significant business.
KFC came to Pakistan in 1996 with the first branch opening in Karachi and later in Lahore. The Franchisee was a Pakistani owned and operated, Dubai-based company the Cupola Group, which owns licenses and its own restaurant throughout Pakistan and the middle-east. The company's creatives have been changed significantly over the years to promote a Pakistani image rather than an American one, after the invasion of Afghanistan and Iraq, which resulted in loss of significant business.
Philippines
In the Philippines, the KFC name is turned into an acronym to stand for "Kapag Fried Chicken... mag-KFC" to stand for "If fried chicken... have KFC".
In the Philippines, the KFC name is turned into an acronym to stand for "Kapag Fried Chicken... mag-KFC" to stand for "If fried chicken... have KFC".
Poland
First KFC restaurant in Poland was opened in 1993 in Warsaw. As of May 2008 KFC has 87 restaurants in Poland operated by AmRest company. Many of those restaurants are drive-through. AmRest operates KFC also in the Czech Republic, Hungary, Russia, Bulgaria and Serbia.
First KFC restaurant in Poland was opened in 1993 in Warsaw. As of May 2008 KFC has 87 restaurants in Poland operated by AmRest company. Many of those restaurants are drive-through. AmRest operates KFC also in the Czech Republic, Hungary, Russia, Bulgaria and Serbia.
Taiwan
KFC is the most popular Western fast-food chain in Taiwan.[31] Local menu items include egg tarts, and lotus root salad.
KFC is the most popular Western fast-food chain in Taiwan.[31] Local menu items include egg tarts, and lotus root salad.
United Kingdom & Ireland 
The first KFC outside of the US and Canada was opened in Preston, England in 1965, becoming the first American fast food chain to open in the UK, there are now over 750 locations across the UK and Ireland. The franchise was initially run by an independent company known as KFC GB Ltd. until 1986 when Pepsico purchased it as part of a joint venture with Trust house Forte, in 1997 when Tricon (now Yum!) was spun off from Pepsico it gained full ownership of the UK & Ireland operations. The UK & Ireland operation is seen as KFC's European base and is often used to train franchisees from across Europe due to its great success and restaurant quality.[32] KFC is currently undergoing a massive expansion in the UK which plans to add between 200 and 400 new restaurants in the next 5 years, in the last 5 years 200 restaurants were opened making KFC the fastest growing fast food chain in the UK.[33] If KFC growth continues it will soon overtake McDonald's (with 1,150 restaurants) as the largest fast food chain in the UK.
The first KFC outside of the US and Canada was opened in Preston, England in 1965, becoming the first American fast food chain to open in the UK, there are now over 750 locations across the UK and Ireland. The franchise was initially run by an independent company known as KFC GB Ltd. until 1986 when Pepsico purchased it as part of a joint venture with Trust house Forte, in 1997 when Tricon (now Yum!) was spun off from Pepsico it gained full ownership of the UK & Ireland operations. The UK & Ireland operation is seen as KFC's European base and is often used to train franchisees from across Europe due to its great success and restaurant quality.[32] KFC is currently undergoing a massive expansion in the UK which plans to add between 200 and 400 new restaurants in the next 5 years, in the last 5 years 200 restaurants were opened making KFC the fastest growing fast food chain in the UK.[33] If KFC growth continues it will soon overtake McDonald's (with 1,150 restaurants) as the largest fast food chain in the UK.
No hay comentarios:
Publicar un comentario